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for investors.

MindMePlay Ltd is going into its seed round. This page says who we are and what we're building. The seed round itself is walked through on a call with the founder.

Email the founder FounderCatalyst Verified

FounderCatalyst Verified: company and founder checks, cap table reconciled, pitch and financials reviewed.

From the founder

Santhosh Ragalpavi Balasubramaniam

I didn't set out to build a company. I set out to help my sons walk out composed.

Their coach had a rehearsal for that, and after every game we wrote down what had worked and what hadn't. That record, kept for two seasons, is still the best product spec I have ever seen.

Cricket trains batting, bowling, fielding and fitness and leaves the thing that decides the match to chance. Anyone who has watched a player freeze on the big day knows this. We built the app so the mental side gets practised, the way everything else does.

It's live in four countries, it's free, and the first academy has signed. Every decision on children's data is taken on the written advice of an independent Data Protection Officer, and there is nothing to buy on a child's screen. That is the reason an academy or a school can say yes.

I'm looking for people who want players to be able to train the mental side of the game: as investors, as partners, or as someone who can open the right door. You don't need a cricket background, only to care how a player handles the moment that decides the game. If that's you, get in touch by email or WhatsApp. Every conversation starts one to one.

Santhosh

The people around it

Three advisors who played and coached the professional game, and an independent DPO.

Sanjaya RodrigoPerformance Mindset Advisor

Played first-class cricket in Sri Lanka. More than twenty years in coaching and performance development. Advises on the method, and on how players and parents develop.

Nick DenningPerformance and Player Development Advisor

Played for MCC Young Cricketers and Essex. Head Coach of the Southern Vipers and of Berkshire Women and Girls. Eleven years at the Professional Cricketers' Association helping professional players prepare, handle pressure and come back from setbacks.

Julian WyattPartnerships and Coaching Advisor

Played for Somerset. Ran the Somerset Academy. ECB Level 4 Master Coach.

Alex GoodmanData Protection Officer

Retained and independent. Every decision on children's data is taken on his written advice and recorded.

What we share is the view from the boundary: the mental side of the game gets trained like everything else, or it gets left to luck.

Full bios on the team page

How it works

From a first message to investing.

1
Email or WhatsApp the founder

One line is enough. You'll hear back from Santhosh himself.

2
Sign a short NDA

So the plan, the numbers and the seed round terms can be shared in full.

3
A call

Santhosh walks you through the business plan, the financial model and the seed round, and answers whatever you want to ask.

4
Invest through FounderCatalyst

If it's right for you, the investment itself goes through FounderCatalyst, where investor checks and the paperwork are handled, and you join the team.

Email the founder

What we're building

A daily habit, sold to adults, trusted by schools.

The product. A rehearsal before you play, honest reflection after, and a method a player can actually follow. Free to download, bought by adults only, never sold to a child.

The route to market. Clubs, academies and schools. One code brings a whole squad in. The first academy has signed, and the coach's view of the squad's habit is coming next.

The foundation. A retained, independent Data Protection Officer; the company takes his advice in writing, acts on it, and keeps the ruling log. No ads, no social feed, nothing to buy on a child's screen.

Investing in an early-stage company is high risk. You could lose all of the money you put in. MindMePlay Ltd is registered in England and Wales, company number 17248478. This page describes the company and is not an offer to subscribe for shares.

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