For parents
You set it up. It stays on their phone.
A composed child on match day, and setbacks reflected on rather than carried home. That is what MindMePlay is for. Here is exactly how it works for a family.
Create your account
You sign up as the adult account holder. Your account is the contract with us, and it is the only account that can create or approve a child's profile.
Add a profile for each child
Under-13s are set up by you, on your phone or theirs. You choose the age band and the content is written for it. You give specific consent for the child's data as a separate step, in plain words.
Your approval is the consent
Every under-18 profile is created and managed from a parent or guardian's account. A young person cannot open an account alone, and if we learn one has, we remove it. Your consent is given as a separate, specific step, in plain words, and you can withdraw it at any time.
They do a few minutes a day
Rehearsal before they play, a journal entry after. You can see that it happened. You cannot read what they wrote, and neither can we.
Change your mind any time
Delete a profile, or everything, from the app or from this website. Device-held data goes when the app does.
Written for their age
A nine-year-old and a fifteen-year-old don't need the same voice.
You choose the age band when you set up a profile, and the rehearsals, identity statements and reframe cards are written for it. Same method, different words.
Coming to the app
The parents hub.
Most of what helps a young cricketer happens outside the app: the night before, the car, the kitchen table after a bad day. The parents hub will be a place to learn how best to support your child's journey, written with coaches who have done it with professionals and with their own kids. A taste of what is coming:
Three questions that work better than "how did it go?", and the one thing not to say after a duck.
Sleep, kit, and the short routine that settles nerves without pretending they are not there.
How to tell a bad week from a real decision, and what a coach would want you to do first.
What pressure looks like at 9, at 13 and at 16, and the words that help at each age.
What we never do
Safe by design, not by promise.
- No ads, permanently. No social feed. No comparison with other children.
- Nothing to buy on a child's screen. Ever. Prices and membership live on the adult's account only.
- No software reads a child's notes. Not on the phone, not on a server, not an AI.
- No usage analytics on a child's profile. While a young player's profile is in use, no usage events are sent to us at all. The app keeps anonymous totals by age band, counts that cannot be traced back to any player.
- Their activity data stays on the family's phone.
Independent oversight
Every decision on how we handle children's data is taken on the written advice of an independent, retained Data Protection Officer, and recorded. The full policy, in plain English, is on the safety and privacy page.
Delete anything, any time
From the app, or from mindmeplay.com/delete-account. What is on the phone goes when the app does.